CHAITANYA
SONI
TRANSFORMATIVE REVENUE & COMMERCIAL STRATEGIST
ELEVATING HOSPITALITY PERFORMANCE AND PROFITABILITY |
CRME
INTRODUCTION
In today's swiftly moving markets, stagnation isn't an option. Success demands a commercial leader who doesn't just react, but actively shapes market opportunities and drives sustainable top-line growth.
My expertise lies in exactly that: orchestrating advanced commercial strategies that redefine market share and maximize asset value.
I bring a proven track record of leveraging precise analytics and intelligent system applications to unlock untapped revenue potential across diverse operations.
Beyond managing, I innovate, ensuring commercial efforts are always several steps ahead.
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MEET CHAITANYA
EXPERIENCE
(Revenue Management)
EXPERIENCE
(Revenue Management)
July 2022 - Current Role
Three Years
Accor
Europe & North Africa |
London, United Kingdom
Senior Multi Hotel Revenue Manager
Multi Hotel Revenue Manager
Part of the Revenue Management on Demand team that consults hotels within Accor internally based on a defined service level agreements.
Directly covered key markets including London, Cambridge, Edinburgh, Glasgow while indirectly contributing to the success of whole region.
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Industry recognition: HSMAI Revenue Management Talent of the Year 2025 🏆 for innovation and commercial leadership across complex, high‑velocity markets.
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Achieved +14.3% RGI YoY at Novotel Cambridge North in FY 2024 by rebalancing segment mix and deploying targeted demand‑led pricing strategies, strengthening market position.
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Laid the foundation for London hotels portfolio to deliver +4% RGI growth for (FY 2024 vs 2023) by redesigning segment mix and improving yield through data‑driven strategy.
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Engineered a high‑performing room‑type strategy by introducing triple‑occupancy configuration and repositioning family inventory, unlocking £200k incremental rooms revenue and contributing to +4% RGI YoY (best in comp set).
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Designed an award‑winning overbooking automation to identify safe spill between sister hotels on sell‑out nights; model later adopted across ENA (with estimated incremental revenue of £5M per year) and recognised with RedBox Innovator of the Year 🏆 (Accor ENA RM & BI)
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Developed a GPT‑powered meeting assistant that converts transcripts into clear actions, insights, and MoM freeing 425 hours/month of commercial time when scaled across the RMOD estate, improving follow‑through and speed of execution.
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Optimised negotiated accounts by introducing weekday/weekend and seasonal logic to static corporate deals, delivering +10.6% ADR YoY while protecting conversion.
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Refreshed digital demand capture in partnership with Marketing using seasonal, segment‑specific Sojern campaigns and brand‑aligned copy to improve message‑market fit and need‑period pickup.
2018 - July 2022
Four Years
Accor
Bengaluru, Mysuru & Kochi Marketplace |
Bengaluru, India
Revenue Manager
Assistant Revenue Manager
Revenue Analyst
Cluster of 7 hotels across 4 cities, across 3 brands with a combined inventory of 1,275+ rooms and over 30% contribution from GDS.
- Pre-opening 2x Grand Mercure properties
- Highest Revenue Acceleration Team Award 2018
- Mastered Distribution and initiated half-board setup for the country during COVID 19
- Cluster integration and disintegration
- Led ibis to record ADR of INR 5,000 through room type configuration changes
2017
Accor
Novotel & ibis Bengaluru Outer Ring Road | Bengaluru, India
Revenue Management Trainee
Introduction to basics of Revenue Management, Market Segmentation, Distribution Channels, Journey of a Reservation, CRS, PMS, GDS, OTA configuration and RM Levers.
SKILLS & SOFTWARE EXPERIENCE
PowerBI & Tableau
Accor's Restaurant Revenue Management Certification
IDeaS G3 RMS & Infor EzRMS
OTA Connectivity and Management
AI and Automation enabled efficiency
Beyond Revenue Management
Student Restauranteur
As a 3rd Year Hotel Management Student, I had the opportunity to run a Punjabi Cuisine Restaurant in one of the most competitive restaurant markets in the world - Koramangala, Bangalore.
Major takeaways from this included intensive competition research, creating and managing a team, importance of digital advertisement and creating memorable experiences.
Cloud Kitchen
Devised the name, theme, logo, menu, pricing, bundling and packaging strategy for a cloud kitchen during COVID-19 Pandemic.
The plan of Launch also included utilisation of Influencer Marketing campaign to spread awareness about the brand and its propositions.
Event Curation & Promotion
Apart from leading the Student Organising Committee (CUHMA) for all internal events, I assisted Suuzparty & Expats in Bangalore Communities in curating multiple exclusive events and experiences.
This included relationship management and utilization of sales techniques to build an audience
EDUCATION
2014-2018
Christ University, Bengaluru, Karnataka, India
Bachelor's Degree
Achieved an 8.83 CGPA for Bachelors in Hotel Management, while being the Student Representative for the Student Association - Christ University Hotel Management Association (CUHMA).Also awarded as the Achiever of the batch (2014-2018).
2016
Scholarship Exchange Program
Breda University of Applied Sciences, Breda, The Netherlands
Got an opportunity to work, live and study with people across different cultures and nationalities on this Scholarship based Exchange Program initiated by Christ University and Breda University of Applied Sciences.
2012-2014
Kundan Vidya Mandir, Ludhiana, Punjab, India
High School
Completed the final year with 81.8% while specialising in the field of Commerce.
