CHAITANYA SONI
TRANSFORMATIVE COMMERCIAL STRATEGIST
ELEVATING PERFORMANCE AND PROFITABILITY
INTRODUCTION
I turn insights into action; combining data, creativity, and technology to design strategies that deliver measurable impact and long-term value.
With 8+ years of experience in hotel revenue consulting spanning across two continents, my expertise lies in translating market signals into forward-looking initiatives, aligning diverse teams, and driving execution in dynamic, fast-paced environments, to exceed the anticipated KPIs.
Known for blending analytical rigor with creative problem-solving to deliver impactful outcomes.
If you too would like to maximize opportunities and growth in your company,
Use the live chat option or the form at the end of the website to get in touch with me!
NOTABLE STRATEGIC INITIATIVES
Winner of Accor ENA's RM & BI Innovation awards 2025
Combo Overbooking
Curated an Overbooking Automation across Accor's European Combo Hotels, unlocking up to £5M in incremental annual revenue by optimizing inventory utilization and aligning operational processes with commercial strategy.
This initiative addressed market volatility and maximized asset utilization.
Redesigned room mix
Upon identifying unmet demand for triple occupancy in comp set analysis, convinced the stakeholders to redesign the room mix strategy for Novotel Edinburgh centre, generating £200K incremental revenue within 3 months of launch.
Induction project
Lead the project to digitize onboarding through a centralized booking platform, reducing manual scheduling effort by 75% and improving scalability for multi-property operations, enhancing efficiency and employee experience.
This project freed up operational resources for higher-value tasks
EXPERIENCE
(Revenue Management)
EXPERIENCE
(Revenue Management)
July 2022 - Current Role
Three Years
Accor
Europe & North Africa |
London, United Kingdom
Senior Multi Hotel Revenue Manager
Multi Hotel Revenue Manager
Part of the Revenue Management on Demand team that consults hotels within Accor internally on commercial strategies, based on a defined service level agreements.
Directly covered key markets including London, Cambridge, Edinburgh, Glasgow while indirectly contributing to the success of whole region.
- 2025: Re-engineered the room type configuration for Novotel Edinburgh Centre in end of March allowing it to generate upwards of £200,000 incremental revenue within the first 3 months.
- 2024: Led Novotel Cambridge North to a 14.3% growth in RGI YoY for FY 2024 through focus on a diverse segment mix.
- 2022 & 2023 : Laid foundations of revised segment mix for Novotel Excel London to facilitate a 5% rate growth (FY 2024 vs 2022) in comparison to a DSEI event year.
2018 - July 2022
Four Years
Accor
Bengaluru, Mysuru & Kochi Marketplace |
Bengaluru, India
Revenue Manager
Assistant Revenue Manager
Revenue Analyst
Consulted a cluster of 7 hotels across 4 cities, across 3 brands with a combined inventory of 1,275+ rooms and over 30% contribution from GDS.
- Pre-opening 2x Grand Mercure properties
- Highest Revenue Acceleration Team Award 2018
- Mastered Distribution and initiated half-board setup for the country during COVID 19
- Cluster integration and disintegration
- Led ibis to record ADR of INR 5,000 through room type configuration changes
2017
Accor
Novotel & ibis Bengaluru Outer Ring Road | Bengaluru, India
Revenue Management Trainee
Introduction to basics of Revenue Management, Market Segmentation, Distribution Channels, Journey of a Reservation, CRS, PMS, GDS, OTA configuration and RM Levers.
CORE COMPETENCIES
Strategic Planning & Execution
Data Analytics & Forecasting
Cross-Functional Leadership
Project & Change Management
Transformation & Innovation
Stakeholder Engagement & Influence
AI and Automation enabled efficiency
EDUCATION
2014-2018
Christ University, Bengaluru, Karnataka, India
Bachelor's Degree
Achieved an 8.83 CGPA for Bachelors in Hotel Management, while being the Student Representative for the Student Association - Christ University Hotel Management Association (CUHMA).Also awarded as the Achiever of the batch (2014-2018).
2016
Scholarship Exchange Program
Breda University of Applied Sciences, Breda, The Netherlands
Got an opportunity to work, live and study with people across different cultures and nationalities on this Scholarship based Exchange Program initiated by Christ University and Breda University of Applied Sciences.
2012-2014
High School
Kundan Vidya Mandir, Ludhiana, Punjab, India
Completed the final year with 81.8% while specialising in the field of Commerce.
Beyond Revenue Management
Student Restauranteur
As a 3rd Year Hotel Management Student, I had the opportunity to run a Punjabi Cuisine Restaurant in one of the most competitive restaurant markets in the world - Koramangala, Bangalore.
Major takeaways from this included intensive competition research, creating and managing a team, importance of digital advertisement and creating memorable experiences.
Cloud Kitchen
Devised the name, theme, logo, menu, pricing, bundling and packaging strategy for a cloud kitchen during COVID-19 Pandemic.
The plan of Launch also included utilisation of Influencer Marketing campaign to spread awareness about the brand and its propositions.
Event Curation & Promotion
Apart from leading the Student Organising Committee (CUHMA) for all internal events, I assisted Suuzparty & Expats in Bangalore Communities in curating multiple exclusive events and experiences.
This included relationship management and utilization of sales techniques to build an audience
